User Research

User Research refers to an ethnographic-inspired process of gaining insights from stakeholders. Business and design can benefit from User Research because it offers well-grounded insights to make business decisions, as well as design decisions.

During our User Research activities, gaining a holistic understanding of stakeholders and their activities is critical, and therefore our User Research strategy is embedded in Iterative Phase Model™ (IPM) strategic framework.

We customise our User Research services for specific needs and goals through the following services:

• IPM User Research™
  Integrated services based on Iterative Phase Model™ strategic framework.
• Stand-alone User Research™
  Delivered regardless of the stage, timing and nature of processes.
• Plug-in User Research™
  Add-on services that extend your User Research activities.

Features and Benefits

• Agility to move forward between phases swiftly
• Seamless integration of User Research activities
• Built-in checkpoints and deliverables
• Significant rich and relevant ethnographic-inspired insights throughout the whole design and development life cycle
• Optimise resources utilisation for short project life cycle
• Improve stakeholder contribution

More Information

• E-mail: staff@TRANSLATE-EASY.com